Defining what a brand stands for is a major key to success. Customers, employees, stakeholders and shareholders must all be made aware of it, to ensure that there is a common understanding of the brand. To achieve this, it is important to find the right communication tool to spread the message and translate internal strategy documents into something moving. For Sennheiser, we designed a compelling brand story that embodies the brand’s vision, beliefs and values, and translated it into a movie that supports the storyline with emotionally poignant images, sounds and voices.
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