Notation digs into the core of a brand’s strategy to identify its worldview, beliefs, attitudes and behaviors in order to translate these into a meaningful and unique identity that helps customers decide which brand fits them best.
We believe that true beauty comes from the inside. This means that a well-defined and desirable brand personality is the foundation of a brand’s visual identity and an important business driver. After all, customers only buy brands that they believe are convincing and trustworthy.
