Digital touchpoints dominate the interaction between a brand and its customers — and for good reason. Nevertheless, physically experiencing a brand with all your senses creates a bond with the brand like nothing else, no matter where the customer ultimately buys the product. 
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For Sennheiser, we developed a global brand space strategy that includes points of purchase, brand stores and trade fairs and that ensures strong overarching brand recognition while also being flexible enough to adapt to individual environments and rooms to create exciting, brand-enhancing spatial installations.