Brand Design

The ultimate goal of corporate design is to achieve immediate recognition and a visual appearance that reflects the beauty of a brand’s personality wherever it meets its target audience.

Immediate recognition through consistency and coherence

Correct and consistent use of brand assets is key. For Sennheiser we redesigned all design assets and redefined how they are applied at every single touchpoint.
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To ensure consistency, we introduced a digital platform to serve as a brand management tool, where various stakeholders can find all the assets and information they need to comply with the brand requirements.

A premium editorial design approach

Visual storytelling in physical brand spaces

A complete icon set for physical and digital applications

Product showcase combined with semantic typography

Consistency at a glance across multiple touchpoints