Notation puts itself in its customers’ shoes to identify guardrails that are deeply rooted in a company’s brand core, to remain focused on the right goals, and to define the right creative playing field and evaluation grid for all undertakings and business opportunities.
We believe that what creates value for customers creates business value for a brand. We are convinced that successful companies are those that focus all their activities on their customers’ needs and follow their brand path — but without ignoring the ever-changing world.
